April 27, 2017

After finishing a piece of writing, most copywriters, content creators, and creative professionals have looked over their work wondering:

"Is my writing easy to understand?"

"Will the reader take this the wrong way?"

"Does this sound right?"

Baiada Institute Incubator company, Boost Linguistics, recognized this problem and created a solution: an application designed to help writers create emotionally-charged marketing content for articles, blogs, and social media posts.

Boost Linguistics co-founder, Ethan Bresnahan, describes the software as, "a writing enhancement software that optimizes a piece of writing to elicit an emotion that drives customer engagement."

The software's editing tool analyzes text to make each writing piece more powerful through word recommendations and ranking writing pieces through four emotions: joy, fear, anger, and disgust.

Boost Linguistics grew out of a consulting class that the co-founders took through Drexel University to assist the U.S. State Department by neutralizing violent extremist recruitment efforts of college students over social media.

After the class ended, the co-founders decided to continue to develop this idea and create a software that Bresnahan feels, "empowers writers who are actively trying to build their audience," through the emotional measuring system.

The software is gaining traction in the tech world and quickly earning popularity among writers. This Baiada incubator company won third place in the annual Business Plan Competition at Startup Day, earned a spot as e-Fest finalists, a competition awards over $200,000 in grants and scholarships for the best undergraduate business ideas, and was recently nominated in Inc. Magazine’s Coolest College Startup competition!

If you would like to see how Boost Linguistics can strengthen your writing, take a look at: boostlinguistics.com.

 Sarah Temple, Communications, Charles D. Close School of Entrepreneurship